CASE STUDY | BRAND STRATEGY
Mimecast is a leading IT cybersecurity firm providing cloud-based cybersecurity threat detection, brand protection, awareness training and data retention services.
JPSE was retained to advise Mimecast on a proper entry point into the Sports & Entertainment marketing space.
Combining targeted cybersecurity industry research with JPSE’s existing knowledge and expertise, we designed a full strategy to support the awareness of the Mimecast brand among their target audience.
JPSE delivered a comprehensive strategy and playbook for an initial investment replete with recommendations, timelines, budgets, market price points and key contacts.