CASE STUDY | SPONSORSHIP MARKETING & ACTIVATIONS
Horizon Therapeutics is a global biotechnology company that develops medicines for rare autoimmune and severe inflammatory diseases.
JPSE was retained to help guide Horizon’s golf investments with an initial focus on its agreement to become Title Sponsor of the Horizon Irish Open on the DP World Tour.
Leveraging our experience with the PGA TOUR and DP World Tour, JPSE led the project management of all aspects of this massive, international event. Additionally, JPSE recommended, developed, negotiated, and managed a robust Player Ambassador program for Horizon including Shane Lowry, Séamus Power, Pádraig Harrington & Brendan Lawlor plus a rigorous calendar of activations and events.
Focusing on the"‘human" element of storytelling, JPSE managed the production of a digital feature that captured Horizon’s commitment to leveraging their sponsorship of the Irish Open to raise funds and awareness for Make-A-Wish Ireland. This effort included coordinating interviews and content capture before, during and after the event and producing a video short for use on Horizon’s website, communications and social media platforms.
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