CASE STUDY | TALENT PROCUREMENT
Rocket Mortgage is America’s largest mortgage lender, helping millions achieve the dream of home ownership through the world’s finest online borrowing platform.
On the heels of Rocket’s marketing partnership with the NFL, JPSE was charged with securing a partnership with an active NFL superstar to promote Rocket’s investment in the NFL.
JPSE leveraged its long-standing relationship with Football Hall of Fame, All-Pro and Walter Payton NFL Man of the Year Larry Fitzgerald, Jr. to successfully negotiate a marketing partnership between the former Arizona Cardinal and Rocket.
Rocket utilized its service time with Larry to shoot two (2) :30 commercial spots and benefited from activations that gave clients access to Larry in a variety of settings. Lastly, a rigorous social media program was developed that leveraged Larry’s significant following.