top of page
JP Sports + Entertainment JP Sports & Entertainment JPSE
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
JPSE JP Sports & Entertainement JP Sports + Entertainment

CASE STUDY | TALENT PROCUREMENT

Rocket Mortgage Quicken Loans

BRAND

Rocket Mortgage is America’s largest mortgage lender, helping millions achieve the dream of home ownership through the world’s finest online borrowing platform.

 

ASSIGNMENT

On the heels of Rocket’s marketing partnership with the NFL, JPSE was charged with securing a partnership with an active NFL superstar to promote Rocket’s investment in the NFL.

SOLUTION

JPSE leveraged its long-standing relationship with Football Hall of Fame, All-Pro and Walter Payton NFL Man of the Year Larry Fitzgerald, Jr. to successfully negotiate a marketing partnership between the former Arizona Cardinal and Rocket.

Rocket utilized its service time with Larry to shoot two (2) :30 commercial spots and benefited from activations that gave clients access to Larry in a variety of settings. Lastly, a rigorous social media program was developed that leveraged Larry’s significant following.

Talent Procurement Larry Fitzgerald Workday Commercial
Talent Procurement Larry Fitzgerald Workday Commercial
Talent Procurement Larry Fitzgerald Workday Commercial
bottom of page