BRAND

Authentic Brands Group (“ABG”) holdings include various apparel, athletics and entertainment brands, including the iconic Sports Illustrated.

 

ASSIGNMENT

Create a compelling, proprietary event series for ABG clients, partner celebrities and sponsors, leveraging existing major sports and entertainment events.

 

SOLUTION

Develop and operate the inaugural Sports Illustrated (Golf) Invitational during Super Bowl LVII week in Scottsdale, Arizona.

 

JPSE engaged existing business partners in Scottsdale to secure a first-class event at Talking Stick Golf Club, procure unique on-course activation partners — including Dough Ball Whiskey, Hyperice and LA Golf — and secure A-List celebrities Alice Cooper, Eddie George and Gary Sheffield to participate. Matching the storied history of SI, the buzzworthy event created unforgettable experiences and successfully provided the framework to form the foundation for future sporting events.